The essence of vitality, health and beauty, the Dead Sea abounds with the renewing powers of Nature, drawn exclusively from its mysterious, life-giving waters. The treasure trove of natural ingredients formulated in this ancient, mineral-rich basin is renowned for its magical curative powers. The region has been a source of fascination throughout the millennia, dating back to the time of Cleopatra who made this captivating oasis her own personal health spa.
The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. Their dedicated scientific approach has helped them to acquire an unrivaled expertise on the subject, which has culminated in the development of an international network for ongoing academic research. Moreover, they have translated this deep knowledge base into a series of superior skincare product lines, based exclusively on the rich resources of this magical region.